In New Jersey, which type of advertisement is prohibited for insurance companies?

In New Jersey, using a trademark in lieu of the company's name in advertisements is prohibited for insurance companies. This restriction is in place because it could potentially create confusion among consumers regarding the actual identity of the insurance provider. An advertisement should clearly identify the company responsible for providing the insurance coverage, allowing consumers to make informed choices based on the reputation and credibility of the specific insurer.

Using a company's motto, endorsements by celebrities, or comparative advertisements is generally permitted, provided these forms adhere to relevant regulations and are not misleading. While each of these advertisement types comes with its own set of guidelines to ensure that they are truthful and not deceptive, they do not violate the requirement for clear identification of the insurance provider in the same way that using a trademark instead of the company name does.