New Jersey Life and Health State Practice Exam

When advertising an annuity product on a highway billboard, what must be included in the advertisement?

1. The product price

2. The company's logo

3. Her name

4. A detailed policy description

The correct answer is: Her name

In the context of advertising annuity products, especially in a prominent setting like a highway billboard, including the name of the person promoting the product is essential for transparency and accountability. This helps consumers know who is endorsing the product and provides a point of contact if they have questions or need further information. This promotes trust in the advertisement and ensures compliance with regulatory standards that may require identifying the individual or agency responsible for the information. Other elements that could enhance an advertisement, such as the product price or a detailed policy description, are often not practical for a billboard format due to space constraints and the need for clarity. A company's logo may help with brand recognition but does not fulfill the need for accountability and transparency in the advertising of financial products, which are heavily regulated to protect consumers.